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SiRC and Ogilvy Foundation hosted a capacity building workshop at
Yangon University of Economics
The Ogilvy Foundation granted an award to Associate Professor May O. Lwin to design and lead a transformative educational project in Myanmar to broaden and develop capabilities in marketing, advertising and communication. The grant brought together private-public partnerships between Nanyang Technological University, Yangon University of Economics, and TODAY Ogilvy & Mather, along with experienced educators in Advertising. A 3 day (three-day) programme in Basic Advertising was structured to help advance creative thinking and progress foundational knowledge in a broad range of Advertising concepts from ethics, integrated marketing communications, branding to digital advertising.
In addition to Associate Professor May O. Lwin, the workshop was conducted by Ms. Wong Pei Wen, Ms. Melina Chua Joo Kee, and Mr. James Timothy Adrian Clark. To ensure successful and impactful knowledge transfer across the talent pool within the advertising and marketing industry in Myanmar, the participants included a mix of students, faculty and practitioners associated with the Yangon Institute of Economics. There were 30 participants made up of 9 fulltime faculty members from the Department of Commerce and Management Studies by 16 graduate students from the department of Commerce and Management Studies, seven of whom are PhD candidates who also teach in the University, and 5 practitioners from different advertising agencies based in Myanmar
Given the success of this workshop, the plan is to conduct the second workshop in 2016, and continue to nurture links between the two educational institutes and build on the initial efforts to deepen knowledge and enrich capability. We are also encouraged to replicate the model in across Myanmar and other developing nations in the future.